To see which e-cigarette ad formats were most persuasive to teens, researchers analyzed data from a recent nationwide survey of about 22,000 middle school and high school students from grades 6 through 12, when youth are typically about 12 to 18 years old. When middle school kids said they routinely viewed e-cigarette ads online, they were almost three times more likely to use the devices than their peers who never saw ads. “E-cigarette ads use many of the same themes used to sell cigarettes and other conventional tobacco products, such as independence, rebellion and sex,” said lead study author Dr. Tushar Singh of the Office on Smoking and Health at the U.S. Centers for Disease Control and Prevention in Atlanta.
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Teens most drawn to e-cigarettes by online ads